UberMedia and NationBuilder Integration Provide Political Parties with Direct Marketing Access to the Mobile Devices of Qualified Voters and Constituents
UberMedia, a mobile insights, advertising, and measurement platform, has integrated with NationBuilder, the world’s first software platform for political leaders, to help campaign customers target, reach, and influence voters directly on their mobile phones and devices.
By mapping UberMedia’s substantial location data to corresponding mobile devices and existing voter registrations, political campaigns, organizations, and leaders can access a totally qualified advertising channel. The integration provides a hyper-targeted, unmatched approach and allows campaigns to maximize their reach while exponentially improving their campaign’s efficiency. UberMedia has invested in encompassing all 435 Congressional Districts within proprietary polygons and has identified key battleground districts that will require aggressive marketing as the election season progresses.
“Political campaigns have wasted millions in inefficient advertising that simply hopes to capture would-be constituents,” said Gladys Kong, CEO of UberMedia. “Our integration with NationBuilder provides clients with validated audiences that are most likely to respond to targeted, mobile advertising.”
With the UberMedia integration, NationBuilder campaigns can now directly reach voters with ads that speak specifically to their interests and recorded preferences. If a NationBuilder customer is developing a political campaign for a Republican running for Congress, that customer now has access to an even greater universe of political capital, including an ability to target potential voters on the device they use more frequently than any other.
Since the last political cycle, and even more so since the 2012 Presidential election, consumer habits have shifted significantly toward mobile engagement. Consumers now spend an average of three hours daily with their phones and 80%+ of that time is committed to in-app interactions. UberMedia’s integration with NationBuilder targets exactly those mobile-friendly consumers with new innovations unavailable to previous electoral campaigns, providing customers with unparalleled reach and direct access to the constituents they hope to engage.
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UberMedia is a mobile insights, advertising, and measurement platform that helps brands motivate consumers toward purchase. UberMedia’s diverse catalog of products processes billions of social, demographic, and location signals daily to understand and influence modern consumers. Targeted mobile advertising campaigns reach beyond generic visibility to solve real-world business objectives, including customer conquests, improved in-store visits and heightened sales. UberMedia delivers dynamic advertising solutions for Fortune 500 companies across retail, automotive, entertainment, and consumer markets. Recognized as a pioneer in targeted mobile advertising, UberMedia was listed as Fast Company’s “50 Most Innovative Companies” and Wall Street Journal’s Top “50 Start-ups.” UberMedia is headquartered in Pasadena, CA as a network company of Idealab, a world-renowned operator of leading technology businesses. For more information, visit http://www.ubermedia.com.
NationBuilder is the world’s first software platform for leaders. Instead of managing your database, website, communications, and fundraising separately, NationBuilder gives you one smart system to grow your community and lead people to action.