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Search Engine Friendly Development: Rich Snippets
InsightsEver see a 5-star rating in a search result? Chances are, the search engine received that information from rich snippets embedded on the webpage.
Search Engine Friendly Development: Canonical and Duplicate Versions of Content
InsightsPart 7 of our 8-part series on developing search engine friendly website structures. This was originally written by Rand Fishkin and Moz Staff, and posted on posted Moz. Image courtesy PixBay. Duplicate content is one of the most vexing and troublesome problems any website can face. Over the past few years, search engines have cracked […]
Search Engine Friendly Development: URL Structures
InsightsURLs make an appearance in the web browser’s address bar, and while this generally has little impact on search engines, poor URL structure and design can result in negative user experiences.
Search Engine Friendly Development: Meta Tags
InsightsMeta tags were originally intended as a proxy for information about a website’s content. Several of the basic meta tags are listed below, along with a description of their use.
Search Engine Friendly Development: Title Tags
InsightsAs title tags are such an important part of search engine optimization, the following best practices for title tag creation makes for terrific low-hanging SEO fruit.
Search Engine Friendly Development: Keyword Usage and Targeting
InsightsKeywords are fundamental to the search process. They are the building blocks of language and of search. In fact, the entire science of information retrieval is based on keywords.